Are your business article marketing efforts leaving you frustrated? Are you not seeing your goals reached the way you thought they would be? Don’t give up. As with any type of marketing, there’s a fine line between doing it the right way and getting rewarded for your efforts and doing it the wrong way and drawing a blank. But if you’re not seeing results, there’s a pretty easy way to fix that problem.
There are three main steps that can improve your marketing strategy. The first step is to ask yourself what the message is that you’re getting across. Customers have a need. They have problems.
Are you supplying answers to those needs or are you just causing the consumer to have more questions? Before you can tell anyone else the benefits of your products or services, you have to know it yourself. So sit down and write out the reason why the product or service that you have is what they need. Then present it to them.
The second step is to know how to present that message within a few seconds. There are a lot of products and a lot of services vying for a consumer’s attention. Some studies suggest that when visiting a website, the average person will spend anywhere from 30 seconds to 1 minute.
That is, unless you grab their attention. Always start your articles with attention grabbing headlines. This can be tricky when you have to use keywords in the title, but it’s still doable.
Just because it’s business article marketing, that doesn’t mean it has to be dull. Consumers want to know secrets, they want to know how to improve their personal lives, their business lives, they want to know how to get stuff done fast and they want to know how to do it all and still have a life left over. One way to understand how to create headlines that stand out is to study other headlines that get your own attention.
The third step is to be personable. This is one of the steps that so many businesses miss today. Understand that you’re not just selling a product or service. What you’re trying to do is create a bond.
You do this by putting yourself into the consumers’ shoes. For example, say you’re selling a product to help with backaches. You could try writing an article and tell how your product helps with backaches and why it’s the next best thing since the invention of coffee.
Or you can sympathize. You can put yourself into the middle of their problems. Still using the backaches as an example, you could say, “I know what it’s like to work hard every day and go to bed with an aching back hoping that sleep would relieve the pain.”
You get the picture. You have to walk alongside them with their needs. People interact and respond with people and not products - don’t forget that. Business article marketing is nothing more than the gentle art of persuasion. It’s letting the consumer understand why they should trust and buy from you.
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