Below are short excerpts of the quality content you will get in the documents of this collection.
How To Optimize An Internet Video For Google - Part 1
To have an effective campaign for video marketing, a company needs to make sure that it is both findable in the search engine and ready to be found by searchers. Both are separate and necessary processes in order to convert searchers into buyers of your products and services. The rewards are great for those businesses that can do both successfully.
An optimized video that is found by searchers amounts to advertising and promotion that is basically free of cost. Creating the video so that it converts searchers will cost you resources in terms of your time in order to make sure that it is done effectively. While the processes are not necessarily difficult, they can be tedious and time consuming. And unfortunately, when elements of the processes are done incorrectly, a business owner's effort can be wasted.
How To Optimize An Internet Video For Google - Part 2
In the previous lesson, we discussed how to take a promotional video that you created for your business, and make it findable in the search engines to those looking for the answers that your product solves. As you may recall, the process that we go through in making that video findable is called "optimization" by professional internet marketers. The chief benefit of optimization for your promotional video is that it provides solutions to a prospect when he or she needs them most, as indicated by their query on a search engine.
When your video is optimized for a particular search that people are conducting, depending on the market you are competing in, you will have conducted cost effective advertising. Because uploading the video to most of the major video sharing sites (such as YouTube.Com), is free, you are only paying for the time and resources that you expend to create the video. But the payoff for this action is significant.
How To Optimize An Internet Video For Google - Part 3
We've discussed the importance of getting your business videos to appear in the search results when people are looking for information to solve problems or fill needs they have. The fact that your internet video appears in a manner that shows you or your staff providing helpful and relevant information, instead of a sales message, gives you a very positive place in the prospect's mind. This placement positions you so that you may be able to attain additional sales even if you are not necessarily the most inexpensive choice.
That process of getting videos to appear in the search results when someone is looking for a solution by typing in specific keywords, is called 'optimization'. The video is considered to be optimized for a particular keyword or search phrase when it is easily findable in one of the major search engines. In most cases, that search engine will be Google.Com since 67% of all internet searches occur on their website.
One Little Known Step You Can Take to Optimize Your Promotional Video
When you are doing video marketing for your company, there are certain obvious steps that you can take in order to make your video visible to those who are conducting searches using specific keyword phrases. In previous articles, we have mentioned them: 1) using YouTube.com, 2) making sure your video title is a searched phrase, 3) writing a full and relevant description, 4) utilizing the 'tags' or labels and 5) completing a full YouTube.Com channel profile and making it relevant as in #3. While these steps are tedious, they are somewhat obvious to anyone who did or does close investigation of a YouTube.Com channel and video.
There will be many instances though, when a business owner completes these steps and the video's ranking in the search engine results will be less than satisfactory. Therefore, if the first five steps do not bring you to the first page of the SERPS, there are more things that you can do to "tweek" or further optimize your video.
The Advantages of Using Optimized Videos to Manage Your Reputation
One of the hottest topics for small and middle market business owners today is the management of the company's (and its executives') online reputation. The reason that it has taken center stage in our collective attention is due to the amount of time that people are now spending online, whether from their PC, entertainment system, work computer or mobile devices.
Although statistics vary worldwide, if one were to use the United States as a measuring rod, they would find that each year that people are spending more time online according to communications analyst, Nielsen. To put this statement in perspective, Nielsen also states that Americans spend about 30 hours, on average, every month online. The particulars do not matter as much as the obvious trend that people have fully adopted the internet into just about every facet of their life.
Video Promotion and Optimization for Your Local Area
In previous lessons we have discussed using promotional videos for your business, and how you can 'optimize' them or make them findable by people looking for your particular product or service. Optimization is very important because it helps you to get consistent visibility to both sales and non sales messages from your company. In fact, the non sales messages that you transfer about topics that people are having problems solving themselves are favorable because they allow you to be seen as a helper as opposed to just another salesperson.
In many cases though, those who are looking for solutions are doing so on a local level. That means that those who compete against you are doing business on a local level also. If you are going to meet the needs of those who are searching for local solutions, with timely information, you will need to do a few things differently to compete than if your prospects were international.
Steps to Effective Video Promotion and Optimization in Your Local Area
To promote your business using video to customers in your local area, the important steps to optimization that we have discussed on previous articles, will require some slight variation. You will still need to do some of the same things:
1) Use the YouTube.com video sharing site
2) Properly Optimize your video title
3) Properly optimize your video description
4) Properly optimize your video labels or tags
5) Properly optimize your video channel description
Video Marketing and Facebook
When you are promoting your business using video, you can accomplish several different things. You can create a video that is basically a sales message, much like a commercial one might watch on television. You could provide helpful information to a person who is looking to solve a problem, without the direct intent to sell. You could provide specific how-to information to existing customers on ways they could extract the most benefit from and existing product or service.
Regardless of what format you create the video in, your company benefits from as much exposure and visibility to the video as it can have. Therefore, you will want to make sure that you are using all of the avenues available, including search engines, television and social media. When we use the term social media, we could be talking about any one of over 1,000 social media websites.
Video Marketing and Twitter
Social Media properties like Twitter are great ways to get exposure to your promotional videos. Although the inner workings are different than a site like Facebook, the goal is still the same. The video creator (or business owner in this case) wants to get exponential exposure to his or her new video. They operate with the hope that their video will 'go viral', and be seen by thousands of viewers within a short period of time.
The nature of Twitter though is to be a little less for socializing and sharing personal things, as Facebook is. Twitter used more by business to provide breaking news and updated information. The tagline of the social network is "what are you doing now?" Therefore, whether you are a company or an individual, the general context of the network is for you to share what you are doing now.
Video Marketing and Twitter
Social Media properties like Twitter are great ways to get exposure to your promotional videos. Although the inner workings are different than a site like Facebook, the goal is still the same. The video creator (or business owner in this case) wants to get exponential exposure to his or her new video. They operate with the hope that their video will 'go viral', and be seen by thousands of viewers within a short period of time.
The nature of Twitter though is to be a little less for socializing and sharing personal things, as Facebook is. Twitter used more by business to provide breaking news and updated information. The tagline of the social network is "what are you doing now?" Therefore, whether you are a company or an individual, the general context of the network is for you to share what you are doing now.
Video Marketing and Using YouTube as a Social Network
Companies that promote their businesses using YouTube.Com as the website where they host their video get several advantages. First, the platform is free for them to submit unlimited videos. Therefore, if a business finds it profitable to create videos to attract buyers, they can create as many as they have time or resources to create.
Additionally, a YouTube video is more likely to be found by searchers using Google.Com than if another sharing site was used. With some effort, a company can make its video findable in the search engines. If the subject matter is something of interest to internet users, a 'findable' (or optimized) YouTube video will give the company exposure. But there is yet another aspect of YouTube that some companies find both useful and profitable: using YouTube as a community and social network.
Video Marketing and The Effective Use of QR Codes
Mobile devices have definitely reached the point where they have been fully adopted (worldwide) into how we do things in today's society. There are a number of statistics that bear this fact out. In an article written by Jeanne Hopkins, of Hubspot.Com, she gathers several statistics from verified studies for her article: "9 Amazing Mobile Statistics Every Marketer Should Know".
Although all 9 of the statistics are very interesting and make the point very well, we will share three of them here:
