Creating a Viral Marketing Campaign

Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. Here are a few simple steps to follow that will guide you through the process of creating and devising your viral marketing campaign.

History And Viral Marketing

Perhaps due to the fact that the Internet is new, most people think that "viral" marketing is very recent and doesn't have much of a history on which to draw.  In fact the concept of viral marketing is actually ancient. The term "Viral Marketing" is almost ten years old now, and refers to a new incarnation of "word of mouth" advertising, a technique that's existed since time began.

How To Make Your Marketing Viral

An idea will only catch on if people like it; A marketing message will only become viral if people believe it. So, how do you use viral marketing to gain customers and increase your revenue stream? Here are three key tips to follow:

1.    Be Creative. If you are selling widgets, make those widgets stand out!

More Viral Marketing Success Strategies

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• Exploits common motivations and behaviors

• Utilizes existing communication networks

• Takes advantage of others' resources

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A clever viral marketing plan will take advantage of common human motivations.

Playful Marketing

The key a successful “viral” or word of mouth campaign is to find ways to be heard, to rise above all the background noise already in place out there, and to get people to trust you and be interested enough to take some action to help further your campaign. A successful viral marketing campaign accomplishes these tasks by getting customers excited and involved...

Some Viral Marketing Success Strategies

 You can increase your campaign's likelihood success and its ability to generate new business traffic by including one or more of the following proven "viral" elements:

"    Gives away products or services
"    Provides for effortless transfer to others
"    Scales easily from small to very large

Viral Marketing Methods

There are several proven viral marketing methods that work well, provided that there is value in the offering.  Those include:

Winning A Prize: So long as we’re talking true value and not a tee-shirt or novelty item, setting up a giveaway, competition or sweepstakes always generates excitement.

Viral Marketing Opportunities

When it comes to the opportunities available to you for a successful "viral" campaign, the list is theoretically limitless. In reality, when you start adding costs, what really drives people, and existing communication methods into the mix, that list begins to become much shorter very quickly. The key is to find ways to be heard, to rise above all the background noise...

Viral Marketing Psychology

It's a simple fact that no matter how hard you try, you can't please of all the people all of the time.  But if you are smart, you can implement policies and use techniques that will please most of the people most of time. This skill will translate to good word of mouth and customer experiences that will allow your viral marketing campaigns to be successful.

Viral Marketing Tips

So you've decided to build your own viral marketing campaign. Good for you! Viral marketing is a fantastic, cost-effective way to bring loads of traffic to your site and hoards of customers through your virtual doors. But there's a trick. Seeding – which in viral terms is just another word for promotion.