So Exactly What Is Copywriting  

Generally speaking it is writing that promotes a person, opportunity, opinion or idea.  Since we're talking about websites, we'll just assume the writing will be on a web page. And the point behind writing copy?  It is specifically designed to entice, persuade, motivate a reader to take action.  That action could be anything from purchasing a product to subscribing to a newsletter, from trying a product sample to participating in a survey or poll.

Communication Is Everything

If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers.  If you aren't willing to put in the kind of time needed to make your website zing with commerce, then you need to take a serious look at your motivation for being in business. Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service.

Learning How The Mind Works Can Work For You

It's always a good idea to have an idea of how the mind works so you can adjust your sales copy accordingly to appeal to certain mind sectors. Let's start with some basic information so you get a good idea of how the mind works. The brain does two major things - stores information in your memory and processes information that allows you to use/apply your knowledge to make decisions and solve problems.  Next we'll look at what side of the brain does what.

Learning to Write Good Copy

Educating yourself on how to write good copy is good for your business just like knowing how to do your taxes is good for supervising someone who you eventually hire to do your taxes. It gives you the degree of familiarity that can help you narrow down what you want and helps you target the professionals that will get the best work done. In that respect, it's always a good idea to learn everything you can about writing, even when you aren't going to be doing the job yourself.

Copywriting Brainstorm

Writing a salesletter doesn't just mean putting down thoughts into words, then typing and writing it up. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader, have a firm grasp of their interest and pique their curiosity. The main ingredient in baking up a killer salesletter is a large dose of creativity.

Copywriting Success

Currently, there are thousands of online enthusiasts who are taking the plunge and joining the community of internet marketers. With e-commerce booming, and the internet dominating the business world, becoming a copywriter is a very wise choice. To be a successful Copywriter, it's always best to learn the basics of the Copywriting business, then realize what sacrifices will need to be made for you to accomplish your goals. To get to the top of the Copywriting market, you'll need to make the necessary sacrifices.

Copywriting Must Sell The Benefits

To inform your customers of what you can offer them, you want to communicate your intentions to them.  The way to accomplish that is through emotional response writing. Emotional response writing is an e-mail, newsletter or sales letter written to persuade the reader to place an order, request more information, or to show support for a product or service. It gently taps the reader on the shoulder to take a specific action.

Identifying Your Audience Is Power

You obviously choose your product or service because you feel it appeals to people. Do you know why it appeals to other people and not just you?  If not, better find out fast.  How will it benefit them?  You need to know these things to talk to your market.  This is important because the larger your market, the wider your target markets become.  And the wider your target markets, the better the growth for your business.

Relationship Building Copy

Relationship marketing puts the "CUSTOM" back in customer.  You would think this would be logical, but this approach seems to be a radical idea in many marketing circles these days. One of the best ways to start building relationships with your customers is in your sales copy writing style. The focus the last few years has been on attracting customers rather than servicing well and supporting them so you keep them.  Another name for this is offensive marketing. It's time to change and get back to customer oriented marketing.

Do You Need Testimonials

Testimonials can really give your web site a boost IF they are done the right way.  If they aren't, you could wind up driving traffic away in droves. Remember the key thing about testimonials is the fact they MUST be credible. Translation - don't fake sincerity because people will know it's fake. We've all seen websites that have testimonials on them that seem too good to be true, have lots of sales trigger words, and are really completely unbelievable.